Typography And Hypertextuality Week 2-5

(4 April 2017- 25 April 2017, Week 2 - 5) Nouval Kemalsyah Adhigumilang (0331328) Typograpghy & Hypertextuality Exercise Lectures Lecture 1: Typography In the first few hours we were given a run down of what is typography. And how can it set an identity to a certain kind of companies/organisation, and how can in-house fonts were made exclusively for them make hem have a stronger identity. Image 1.1. example of in-house font Here are some few honorable mentions of in-house fonts designers 1. Paul Rand 2. Shigeo Fukuda 3. Reza Abideni 4. Alan Fletcher 5.Wolfgang weindach 6. Suzanna Liko But what is Typography? Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning) - Wikipedia.com The...